Two decades of automotive excellence

Our journey: building trust through transparency

KR Automotive Group was founded in 2004 by Kevin Rodgers, a seasoned automotive professional who recognised a fundamental gap in the UK vehicle leasing market. While traditional dealerships pushed customers toward high-pressure purchase finance and rigid long-term contracts, Kevin envisioned a different approach — one rooted in flexibility, transparency and genuine customer advocacy. What began as a modest operation serving local businesses in Cheshire has evolved into a trusted nationwide provider delivering bespoke business contract hire, agile short-term flexi-leasing, and comprehensive fleet management solutions to thousands of satisfied customers annually.

Our growth has been deliberately organic, fuelled not by aggressive expansion but by word-of-mouth recommendations from clients who experienced the KR difference firsthand. We've never relied on pushy sales tactics or misleading promotional gimmicks. Instead, our reputation has been built on a simple, powerful commitment: to treat every customer's vehicle requirements as if they were our own, offering honest advice even when it means recommending a competitor's product or steering a client away from an unsuitable lease.

What makes KR Automotive Group different

In an industry often criticised for opacity and inflexibility, we've consciously positioned ourselves as the antithesis to traditional automotive finance. Our core differentiators aren't marketing slogans — they're embedded operational principles that shape every client interaction:

The expertise behind every decision

KR Automotive Group's leadership team collectively brings over 50 years of hands-on automotive finance, fleet operations and supply chain management experience. Unlike corporate finance providers staffed by generic salespeople reading scripts, our consultants have worked in dealership service departments, managed municipal vehicle fleets, and navigated the complexities of VAT reclamation and corporation tax optimisation firsthand. This depth of practical knowledge ensures that when you describe your business challenge or personal vehicle need, you're speaking with someone who genuinely understands the operational nuances and can architect a solution that works in the real world, not just on paper.

Our core values: the non-negotiables

Why customers trust KR Automotive Group

Trust in the automotive finance sector is earned incrementally, through consistency, transparency and follow-through. Our clients — from sole traders to multinational corporations — choose to partner with us because we've demonstrated, repeatedly, that we prioritise their success over our convenience. When a vehicle specification changes last-minute, we work tirelessly to source alternatives rather than forcing customers into ill-fitting compromises. When unexpected credit challenges emerge, we leverage our in-house underwriting to find workable solutions instead of immediately declining applications. When market conditions shift and a client's needs evolve, we proactively restructure agreements to maintain affordability rather than rigidly enforcing penalties.

This customer-centric ethos has generated a referral rate exceeding 40% — meaning nearly half of our new business comes from existing clients recommending us to colleagues, friends and family. In an era where customer loyalty is increasingly rare, this metric serves as the ultimate validation of our approach.