Privacy policy
Last updated: December 2025
1. Introduction
KR Automotive Group ("we", "our", "us") is committed to protecting and respecting your privacy. This policy explains how we collect, use and protect your personal data when you visit our website or use our services, in compliance with the UK General Data Protection Regulation (UK GDPR).
2. Data we collect
We may collect and process the following data about you:
- Information you give us: information you provide when you fill in forms on our site, such as when you request a quote or contact us. This may include your name, email address, phone number and company details.
- Information we collect automatically: when you visit our website we may automatically collect technical information, including your IP address, browser type and browsing behaviour through cookies.
3. How we use your data
We use your data for the following purposes:
- To provide you with information and services that you request from us.
- To improve our website and ensure content is presented in the most effective manner.
- To carry out our obligations arising from any contracts entered into between you and us.
- For marketing purposes, where you have consented to receive such communications.
4. Third parties we share data with
KR Automotive Group acts as a credit broker and works with carefully selected finance partners to arrange vehicle finance for our customers. Where you apply for finance through us, your personal data may be shared with our finance partner in order to process your application.
Our principal finance partner is Jigsaw Finance. When your data is passed to Jigsaw Finance, it is processed in accordance with their own privacy policy, which you can read here: https://www.jigsawfinance.com/privacy-policy.
We only share the data necessary to process your finance application and will never sell your personal data to third parties for unrelated marketing purposes.
5. Your rights
Under UK GDPR, you have the right to:
- Access a copy of your personal data.
- Request correction of any inaccurate data.
- Request erasure of your data.
- Object to the processing of your data.
- Request the restriction of processing of your data.
To exercise any of these rights, please contact us at hello@driveonvehiclerental.co.uk.
6. Cookies
Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience when you browse our website and allows us to improve our site. Analytics cookies are only set once you accept them via the cookie banner; you can decline without affecting your use of the site.
7. Contact
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to hello@driveonvehiclerental.co.uk.
KR Automotive Group
Unit 12 Yeomanry Road
Battlefield Enterprise Park
Shrewsbury, SY1 3EH
Registration: 16891434